The revolution is not an apple that falls when it is ripe. You have to make it fall.

---Che Guevara

品牌並非只是文字字母的堆砌或者印刷，對SDG而言其蘊藏的精神和宣告才是品牌偉大的部份。
SDG對於潮流採用創造性的破壞（Creative destruction）的設計觀點，以原創作為主軸，讓
服飾的細節完善又帶巧思；也正因為如此，品牌的特徵才會彰顯也益發更有其價值。

創造性的破壞是SDG的精神。但正如同格瓦拉所說的：【革命並非從樹上掉落的熟透蘋果，你還
得去把它摘下來。】破壞，更要實踐，所以我們不斷挑戰SDG自我品牌的形象，以達成自我論證。
從創立品牌符號，基礎CIS設計的過程開創，到摧毀既有的根基以及創作新的再生形象。這ㄧ切
都是SDG的自我挑戰。

Every great man is unique.

---Ralph Waldo Emerson

所有偉大的人都是獨特的。                    愛默生

SDG
破壞是為了創造。

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The revolution is not an apple that falls when it is ripe. You have to make it fall.

---Che Guevara

THE TRADEMARK is never a pile of simply printed letters. For SDG, the implicative spirit and declarations are the greatest portion of the trademark.When it talks to fashions in clothing, SDG’s point of view is ”Creative destruction” , which makes the details of clothes perfect and artful. That’s why the quality of SDG shines and becomes more valuable. In other words, creative destruction is the soul of SDG.

However, “The revolution is not an apple that falls when it is ripe. You have to make it fall.” The creation after destruction is our faith.To prove our belief, we challenge the achievement which SDG made at every moment. The invention of the trademark, the designing of basic CIS, and the creation after destruction are all challenges to self-prove for SDG.

Every great man is unique.

---Ralph Waldo Emerson